We Have Successfully Changed the Beverage Landscape in Schools Across the Country

Chalkboard SBG

With the national School Beverage Guidelines, we’ve removed all full-calorie sodas from schools and replaced them with a range of lower-calorie, nutritious, smaller-portion choices. The School Beverage Guidelines are a national standard that is in place and working. The beverage industry has worked with its school partners to accomplish a change in school nutrition.

90percent1On August 16, 2012, Dr. Wescott, along with his co-authors, had a peer-reviewed data analysis published in the American Journal of Public Health.  The data, which was updated to go through the end of the 2009-2010 school year, shows  that industry continues to deliver in schools across America:

  • Full-calorie soft drinks have been removed.  Shipments of full-calorie soft drinks to schools have declined by 97 percent between 2004, the last comprehensive data available prior to the agreement, and the end of the 2009-2010 school year.
  • Calories available from beverages in schools have been cut dramatically.  In fact, 90 percent fewer beverage calories were shipped to schools during that time.
  • We have successfully changed the beverage landscape in schools across the country. The School Beverage Guidelines provide for a range of lower-calorie, smaller-portion beverage options. As a result, the beverage mix in schools continues to shift to waters, portion-controlled sports drinks, diet drinks and 100 percent juices.
  • The School Beverage Guidelines are a national standard that is in place and working. We support their adoption as part of the federal regulations for competitive foods in schools.

Watch our ad below and check out www.deliveringchoices.org!

Credit: American Beverage Association